Precision Marketing

TESTIMONIAL

“Having a trusted partner that understands how to align day-to-day demand generation activity with our marketing objectives is a game-changer. Wolfgang not only helped us shine a light on some of our inefficiencies but has provided us with a more comprehensive approach to obtaining meaningful outcomes for our business across paid media channels. We are now set up to identify which campaigns across which regions are delivering the best business results and can calibrate our budget in near-real time to stay ahead of our competition.”

Tony Thompson, Chief Marketing Officer - Swimlane

WOLFGANG DIGEST

Wolfgang Digital helped Swimlane pinpoint effective marketing strategies by implementing advanced tracking for their ad campaigns. This move doubled Swimlane’s sales qualified leads and cut cost per SQL by more than half, optimising their marketing spend and boosting sales efficiency through data-driven insights and strategy.

CHANNELS

Google ads

BUSINESS GROWTH

SQL +100%

Cost per SQL -56%

OUR STRATEGY

Attribution is one of the most difficult challenges facing digital marketing today.

To help tackle this we implemented server-side tagging for Google Ads and offline conversion tracking, intricately linking systems for comprehensive visibility.

By integrating our campaigns with platforms like Pardot/Salesforce we were able to enhance lead generation insights, enabling Swimlane to identify impactful campaigns, ads, and keywords that were driving high-quality leads.

This precision reshaped budget allocation, significantly improving MQL to SQL conversion rates and reducing overall cost per SQL.

BUSINESS GROWTH

The strategy proved highly effective, resulting in reduced low-quality leads and doubled workable leads, with a 56% decrease in cost per SQL.

The ability to allocate budgets more efficiently led to a remarkable increase in Google Ads performance and marketing spend efficiency. Swimlane's cost per SQL was halved, delivering twice the number of sales qualified-leads with slightly reduced budgets.

+100%

SQLs

-56%

c/SQLs

Precision Marketing

How Using Advanced Digital Tracking Doubled Sales Qualified Leads

TESTIMONIAL

WOLFGANG DIGEST

CHANNELS

BUSINESS GROWTH

THE CHALLENGE

OUR STRATEGY

INNOVATION USED

BUSINESS GROWTH