The SEO-Content Strategy That Smashed Student Enrolment Target by +40%

TESTIMONIAL

“It’s no secret that the education sector has faced many challenges in recent years, following an unprecedented demand during the early stages of the pandemic to a fatigue coming out the other side. We’re happy to know that Wolfgang are always ahead of the curve with their SEO-Content mindset, preparing us for the everchanging organic search landscape. Working with Wolfgang Digital has allowed us to face this challenge head-on with an integrated, innovative and agile strategy that led to results that have exceeded our best expectations.“

Ciaran O’Connell, Marketing Manager, Innopharma Education

WOLFGANG DIGEST

An SEO and content-led strategy that captured, nurtured and converted leads. The personalised, user-first approach helped the client beat its student enrolment target by 40% while unlocking the full potential of organic search with +234% traffic to course pages.

CHANNELS

SEO, Content

ORGANIC GROWTH

Organic Blog Traffic: +105% YoY

Organic Clicks to Course Pages: +234% YoY

BUSINESS GROWTH

Student Enrolment: +40% over yearly target

OUR STRATEGY

Our strategy obsessed about putting the user first. It took personalisation and matching audience intent to a new level, focussing on either adding value or solving a problem for the user at every touchpoint. We did this by:

understanding the intent behind user queries and answering them effectively through helpful content
targeting users with personalised content to match their needs and the stage of their decision-making journey
focusing on awareness — how education can be a life-altering opportunity and the progression opportunities that lie ahead — rather than forcing conversion
using advanced technical SEO and schema to improve user experience by ensuring the right course was presented to the right audience
Repurposing SEO-content for acquisition, nurturing and retention across multiple digital channels

BUSINESS GROWTH

Our strategy helped Innopharma Education exceed the yearly target for student enrollment by 40%, a significant accomplishment in a challenging market.

We also saw:

leads from the blog increase 1,172% YoY
organic clicks to Course pages increase 234% YoY
organic search visibility increase by 137% YoY

+40%

Over Yearly Target, Student Enrolment

+105% YoY

Organic Blog Traffic

+234% YoY

Organic Clicks to Course Pages

Driving Leads in Education

How SEO-Content Strategy Nurtured Prospects from Search to Student

TESTIMONIAL

WOLFGANG DIGEST

CHANNELS

ORGANIC GROWTH

BUSINESS GROWTH

THE CHALLENGE

OUR STRATEGY

INNOVATION USED

BUSINESS GROWTH