By Alan Coleman on 21 Feb 2014
As the Digital Marketing Scientists, measurement & accountabilty are very close to our hearts. Just as with any campaign we execute, we are duty-bound to analyse the performance of our Samsung Digitial Media Awards 2013 predictions and seek opportunities to optimise our forecasting process going forward. As you probably know by now, we love a bit of data-viz. Here's an infographic detailing how our DMA predictions predictions fared last year: 
As you can see, in 60% of our predictions we were very close and in 40% we were way off! We tended to underestimated people's haul last year (sorry folks). This year, we were working with a larger data set so we expect greater accuracy in the forecast. Accuracy will be a key factor in the other trophy decider this weekend. Come on the boys in green!
