By Alan Coleman on 27 Feb 2014
Introducing the new arrivals to the Wolfgang HQ. The twins; "Best Search Campaign" and "Best Company Using Digital". The best search award is very close to our hearts, having won it in 2013. We are delighted to retain it in 2014 with our "Operation Innovation" entry for Louis Copeland. This entry demonstrated how we utilised a number of new Google features, including Product Listing Ads, to ramp up international online revenues for Louis C. "Best Company Using Digital" is a new category to the Digital Media Awards and competition for this prize was fierce. Our "Where Skills Trump Spend" entry demonstrated the Wolfgang philosophy that while traditional media might favour the big budgets, in the digital world skills in strategy & execution are king. We are also mighty proud to have won bronze in both Best Travel/Tourism and Best Search for Abbey Travel (meaning we got two out of the three prizes up for grabs in Best Search!).
Congrats to all the finalists. It's a big deal to be shortlisted. Well done to the other winners, you should be mighty proud. A massive well played to Tracey, Emma and the crew at Ashville Media, you guys knocked it out of the park yet again. The Wolfgang crew had a ball.
Roll on 2015.
