By Alan Coleman on 13 Jan 2014
In an enthralling talk to the Advertisers Association of Ireland, Wolfganger's Alan Coleman & Brendan Almack describe the ever evolving face of Google and the thinking behind the advancing SERPS. Included on the menu:
- How Google is rethinking the SERPS.
- The behavioural science underpinning this rethink.
- Google's Paradign shift.
- The "Amazonification" of the Google SERPS.
- From "best user experience" to " best customer experience".
- The paid search cannibalisation of organic search.
- The Long Tail of advertisers.
- The Google approach to problem solving.
- In Marketing history, 2013 will be looked back on as the year of mobile, our prediction for the key trend of 2014!
- 3 key Google innovations will be discussed and impressive performance stats from live campaigns will be shared:
- Image Ad Extensions (AdWords) - Product Listing Ads (AdWords) - Google Authorship (SEO) Bon Appetit.
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