By Alan Coleman on 25 Feb 2013
Presenting our first of many planned Vlogs! Google makes 97% of it's $50 billion turnover from people clicking on PPC ads. They are getting a lot smarter in how they display ads & who they display ads to. In this video blog Wolfgang Digital CEO Alan demonstrates how Google are utilising semantic search to boost the bottom line of their PPC advertisers and in turn themselves. [embed]http://www.youtube.com/watch?v=nPHVyCLBjag[/embed]