By Anna Spyridopoulou on 19 Mar 2024
Customer retention has been catapulted to the top of the priority list for most retailers.
Thoughtful marketers have always appreciated the long-term value of customer loyalty… but bah! Who has time to think long-term when you're cleaning up new customers off the back of cheap, relevant traffic from Google and Meta?
While digital advertising is still in a league of its own in terms of affordability, you’ll probably agree: the gold rush appears to be over. Traffic isn’t as cheap as it used to be, meaning the cost of new customer acquisition is rising significantly and we’re all sitting up a little bit straighter when we’re reminded of jaw dropping stats like even a 5% increase in customer retention can increase company revenue by 25-95%. (Hubspot).
We’re in a new era of digital marketing. And the strategies we’re shaping with our retailers reflect that - leveraging CRM and Email Marketing to embed Retention right at their core.
Watch the video below where myself and Brendan will show you how we’re leveraging personalised customer experiences, seamless service across channels, and a focus on delivering value beyond transactions, to not only retain cherished customers but turn them into vocal advocates for our clients’ brands.
