By Alan Coleman on 9 Aug 2013
This week’s PPC infographic comes from the good folk at Invesp, an American conversion rate optimisation company, and is all about optimisation of PPC campaigns. It’s a handy little guide on a couple of ways to boost your pay-per-click efforts, be it Google AdWords or anything else. The infographic makes some concise points, without going into too much detail, that can give your PPC campaigns a push in the right direction. It begins by giving a few reasons why pay-per-click advertising might be the right choice for your business. There are plenty of benefits to using PPC advertising and this infographic points out a few of the best. We’re always happy to see a business making their online presence known by engaging in PPC advertising, such as Google AdWords. But so many businesses aren't maximising the potential opportunities afforded to them by AdWords. We see so many ‘set-and-forget’ AdWords campaigns and they drive us crazy. If you have set up an AdWords account for your business, it’s a good start but nothing more. Without optimising your account on a regular basis and making educated, informed decisions based on the data in your account, your AdWords account will never fulfil its potential. Optimisation is essential. In this infographic, Invesp also points out some of the best reasons for investing the time and effort into optimising your account. They then go on to give 20 tips on how to go about optimising your PPC campaigns. By using these 20 steps as a guideline you should see a noticeable improvement in the results of your PPC campaigns.
