By Alan Coleman on 27 May 2013
This week, I will present a webinar aimed at businesses in the tourism industry. The webinar, in association with Fáilte Ireland, will take a look at conversion rate optimisation (CRO). During this forty-five minute webinar, I will bring you through:
- The layout of a web page which is designed for conversion
As anyone who has read Siobhán’s last post on fighting off penguins, you will know that I have a real interest in creating high-converting landing pages.
- Starting a CRO project
How to use existing data on your website to identify opportunities to improve conversion rate optimisation.
- Setting up goals within Google Analytics to track performance
Google Analytics is a great tool for keeping track of conversions. I will give some key pointers on how to create goals in Google Analytics which will help you track your conversions intelligently.
- Split testing tools to test results of 2 different pages
Never assume. Always test. Split testing is really useful when figuring out what works and what doesn’t. It can really focus your online efforts and avoid wasting time on things that don’t work.
- Optimisation techniques for improving conversion on a page
Some simple tips for helping you capture that all important lead or sale! So if you are a business in the tourism industry and want to improve your conversion rate, why not join me this Wednesday, May 27th at 11am? Brendan
