By Alan Coleman on 2 Aug 2013
There has been an increasing interest in content marketing over the last number of months. However, for some people, content marketing is still a very new phenomenon and they are still unclear as to what exactly it is about. In this great inforgraphic from eMerge, content marketing is explained clearly and succinctly. It defines the term 'content marketing' as creating and distributing relevant & quality content to potential customers to influence purchasing decisions and improve brand loyalty. Having defined content marketing, the inforgraphic then pinpoints lots of different type of content used by businesses. It highlights the characteristics of good content marketing, the benefits of good content marketing, and finally busts some myths about content marketing. If you are new to content marketing, this a great little infographic that should help you gain a great understanding into what every digital marketer is talking about in 2013.
