By Alan Coleman on 13 Sep 2013
My all-time favourite example of content marketing is a simple Flickr feed that has been around a couple of years now. I’m not alone in my admiration. This Flickr feed has been the subject of countless (I actually tried to count them – too many) online articles. It is held up as one of the most brilliant examples of content marketing EVER by the experts at the Content Marketing Institute. It is of course the images of white-knuckled terror on the faces of visitors to the Nightmares Fear Factory in Canada, captured on Flickr. Grown men howl. Many are captured cowering behind their wives. Young girls yell with such wide-mouthed terror they make Edvard Munch's bridge walker look like an ice-cool Gillette ad. If you do not laugh at these photos, you certifiably have no soul.
The promotional power of these images is astounding, and that’s not even taking into account the social mileage from the howling stars of each photo sharing on their own channels. It’s the perfect example of what this week’s infographic is harping on about: the power of visual storytelling through photos and video. As broadband to our desktops goes fibre, and 4G comes to our phones, the reach of video will rocket in proportion to tiny streaming times. But let’s not forget video doesn’t always have to be digital. At the weekend, a friend who had just returned from Budapest remarked how novel it was that when she turned on the TV in her hotel room the default channel was a feed from a camera in the hotel kitchen. She was mesmerised by the pristinely white-hatted chefs stirring sauces and fixing delicate starters, all streamed live from 12 floors below her. No prizes for guessing where she decided to dine that night. Don’t forget that the video or images that will immortalise your brand could be right under your nose. Here are the stats from MBooth that’ll convince you to start looking. 
