By Alan Coleman on 10 Apr 2013
Following on from last fortnight’s successful debut ‘infographic’ post, we are delighted to share three more great infographics with you. This fortnight’s theme is the ROI and measurement of content marketing efforts.
Measuring Content Marketing ROI
We love this infographic by Deecipher, as it highlights the importance of content marketing for B2B companies. As a B2B company ourselves, our content marketing is fast-becoming a central hub of our communication with our potential clients. It is also becoming a lead generator and it has boosted our web traffic more than even we could imagine. More and more people are becoming familiar with our name too – we love being the ‘go-to’ people! Furthermore, our social media engagement has sky-rocketed! 
Content Marketing Metrics: How Marketers Are Measuring Content
This is another great infographic by Pardot which highlights the fact that marketers are beginning to fully understand the importance of a content marketing strategy, but they are yet to actually implement one. We love the business objectives identified by this infographic, and they are a great base for any content marketing analytics report. We also like the specific content metrics suggested by the infographic: consumption, share, lead generation and sales. However we think that traditional metrics can really inform content marketing strategies. What we REALLY love however, is the section which explains what content marketing metrics actually teach you! Check it out! 
How Content, Social Media and SEO Work Together for Great Results
We love this great infographic by Marketing Adept , as it kind of reminds us a little bit of the Number Cruncher infographic we did for the Digital Media Awards. It describes clearly the bigger picture of the content marketing process, and has a focus on how to figure out whether people like your content or not – a very simple yet effective infographic! 
Sound too much like hard work? It is! Good job we at Wolfgang Digital have a fetish for numbers and analytics. Why not give us a buzz or enquire online today and we can talk you through our content marketing offering?
