By Alan Coleman on 27 Jul 2015
Win Meetings
Have you ever been in the situation where you’re on your way into an important digital marketing meeting totally unprepared? Your belly is doing flips and your mind is racing; do you say as little as possible or risk saying something dumb? Well, thanks to this Mozcon 2015 quotable quotes post, that fear may never afflict you again! For future unprepped meetings, fear not. Strut into that room with your head held high, fling out these quotable quotes from Mozcon ’15 with wild abandon and then march back out to the applause of your colleagues, clients & superiors.
I’ve divided the quotable quotes into topics to ensure you quote-bomb to maximum devastation.
General Marketing & Brand
“Brand beats the shit out of ranking”
"We forget that traffic is people. Clicks are people. We can’t forget that… Understanding people is more difficult than understanding Google"
“Loyalty is undisruptable”
“Fuck Kings of Leon, be Dave Grohl!”
- all Will Reynolds
“Burn Your Business Cards! Why do we have to lead with our title? We are not defined by what we do or what’s on our business card. We have lots of other skill sets that we’re proud of that we don’t necessarily put on that little card.”
- Mig Reyes
"Your brand is your promise"
- Dana DiTomaso
“The best digital marketers are planning for where we are going”
– Rand Fishkin
Remarketing
"Marketing is list building. Curated lists are valuable brand assets"
"I hit that page and now I'm going to be abused… Now you can market using your most profitable keywords and then only show those ads to richer people!”
“Creative is the last mile of psychographic profiling”
- all Marty Weintraub
SEO
“3% of SERPS now have 10 blue links”
“Mobilegeddon wasn’t much of a “geddon”. There was a tiny bump on April 22, 2015 when it rolled out, but nothing really happened. But Google got what it wanted; now about 80% of the sites in the mobile SERPs are mobile friendly. So Google cried wolf and got us to change without doing a huge algorithm update? Yes!”
– both Dr Pete Meyers
“If you remember one thing from my talk remember this: The only thing that Google cared about in the mobile-friendly update was us making CSS and Javascript crawlable. The Google mobile bot wanted to better understand the rendering of your content on different devices. The mobile bot is only understanding the visual rendering of the page. The desktop version of the bot is the one understanding the text content. So... the Google mobile bot is illiterate? We don’t know just yet.”
– Cindy Krum
“The game is getting harder…Everyone is trying to keep people on their site so they link out less often. It’s also harder to get free links, because why would an agency or publication give you space on an article, when someone else is willing to pay for it?”
- Lexi Mills
“I love making Google more transparent”
“Pages that get a lot of social shares, few links, seem to overperform… I don’t care if it’s correlation or causation, I want to rank!”
“We are in a two algorithm world; Algo 1: Google’s input, Algo 2: Subset of humanity that interacts with your content”
"Don't create pages for engines, create pages for people…. Is terrible advice… Optimise for both! Algo input and human output”
- all Rand Fishkin
Content
"No story exists unless somebody wants to listen"
- JK Rowling, via Lexi Mills
“There are 2.5 million blogposts created every day, that’s a lot of noise”
- Matthew Brown
“The tactic that trumps all tactics: Speed”
- Lexi Mills
Social
“NETWORK DIFFUSION”
- Matthew Brown (two big words, look em up and use em – Al).
“In 2012 Facebook got over 1 billion search queries, that was second only to Google.”
- David Mihm
“Facebook Graph Search is a 5 year play”
- Mark Zuckerberg in 2014, via David Mihn
"Scale specificity, specifity scale"
- Marty Weintraub
“We talk about ourselves 40% of the time when face to face, but 80% of the time when on social media”
“It’s scientifically proven, you can like a brand as much as a friend”
“Interesting attacks the taken for granted.”
– all Courtney Seiter
“Pinterest is a database of aspirations”
– Will Reynolds
If these quotes have gotten you excited and you wish to marinate in more insights from Mozcon ’15 check out my Mozcon 2015 Highlights post which will guide you through my personal favorite Mozcon talks and link to the slide decks.
Got a favourite digital marketing quote? Tweet it to us!
